Global Alliance for Creativity and Entertainment aims to reduce online piracy

Global Alliance for Creativity and Entertainment aims to reduce online piracy
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30 content giants from across the world have come together to try and tackle the problem of online content piracy.

The Alliance for Creativity and Entertainment (ACE) lists its main aim as ‘protecting the dynamic legal market for creative content and reducing online piracy’.

Members of the coalition include such heavy-hitters as BBC worldwide, Amazon, MGM, Sky, Sony Pictures Entertainment and Twentieth Century Fox.

The last half decade has seen an explosion in investment in digital distribution models, with consumers now able to pick from over 480 online services.

In the US alone, the creative sector contributes over $1 trillion to the economy.

The problem with moving content online, however, is that the threat of piracy is magnified. In 2016, there were an estimated 5.4 billion illegal downloads of films and television shows.

The risk of piracy not only eats into the profits of creators, but a third of pirate sites target downloaders with malware. This can lead to identify theft, extortion and other kinds of financial loss.

ACE will conduct research and work with law enforcement to curtail pirate activities, file civil litigation and forge relationships with national content protection organisations.

Member comments

Martyn Freeman, general counsel at BBC Worldwide, said:

“The ACE initiative is hugely important at a time when content consumption habits are rapidly shifting and methods of piracy are becoming more and more sophisticated.”

Lesley Freeman, chief legal officer at MGM, said:

“As an industry, we collectively aim to maximize access to, and choices for, audiences to engage with our content.

“To be successful, we must also play an active role in raising awareness about the detrimental effects of online piracy, as it increasingly jeopardizes the rights of content creators and impedes the creation of the films and television programming that consumers want to watch.”

Walt Disney Company senior executive vice president, general counsel and secretary, Alan Braverman, said:

“ACE will help protect the viability of the creative community and ensure audiences continue to enjoy the high-quality content they have come to expect. It enhances our collective efforts to fight online piracy by disrupting the criminal enterprises that profit from the theft of copyrighted content, while promoting the legal market for that content, and ultimately gives consumers greater confidence that their viewing choices are not supporting unlawful activities.” 

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