The term ‘iPhone 7’ is the top consumer product keyword in the UK, according to analysis by AdGooroo.
The company, which measures paid search activity across over 2.5 billion search results pages, found that British retailers spent £5.6 million on that particular term between June 2016 and May 2017.
This is £3.6 million more than the next highest keyword ‘pandora’ (a popular jewellery brand).
Five iPhone related keywords featured in the top 20, meaning that UK retailers spent a combined £8.9 million on search terms related to the product.
Samsung lags behind
By contrast, Samsung lagged well behind its main competitor. The search term ‘Samsung Galaxy s6 had a total ad spend of £383,000.
The only consumer electronics term in the list that wasn’t related to smartphones was ‘laptops’ which had a spend of £491,351.
“Paid search remains one of the most effective forms of advertising for retailers because it enables you to connect with in-market consumers who are actively searching for products to purchase,” commented Eric Marcy, president of AdGooroo.
“Retailers across all sectors need to have a clear understanding of paid search advertising to navigate the competitive landscape and continue to attract consumer spend.”