Yahoo has launched its new interactive mobile ad format at Cannes Lions this week: Yahoo Tiles.
It’s available for advertisers through Yahoo Gemini and BrightRoll and early results show up to a 4x lift in user engagement.
When people click on a Yahoo Tiles mobile ad, they’re taken to a custom mobile landing page that can feature 360-degree content, including video, images and social feeds.
Yahoo has over 600 million mobile users, and the ads can be used to reach this audience in addition to its extended network. Its creative ad team will work with brands to build, support and scale mobile campaigns.
Early adopters of Yahoo Tiles include a CPG brand, which built an immersive 360-degree dinner experience to draw in the consumer and saw a 5x lift in time-earned, or the average time a consumer spent viewing and interacting with the ad.