Content marketing and licensing platform NewsCred is to aggressively scale its UK and European options following its latest funding round.
Led by growth equity investor FTV Capital the latest funding, which totals £26.7 million, adds to a total previous funding to date of £28.6 million. The company provides content marketing and licensing for brands that include Barclays, CapGemin and Pepsi as well as being the content marketing and licensing platform for media agency Havas.
In the UK bookings for NewsCred have increased threefold in the last twelve months with its global recurring revenue growing by the same measure. Its customer base globally has doubled and includes 40% of the Fortune 2000 enterprise brands, it claims.
The company provides the technology that enables marketers to power the entire customer experience and focuses on serving global enterprise brands, enabling marketers to manage content creation, distribution and measurement through a single platform.
The platform includes NewsCred’s NewsRoom, a collection of vetted journalists that launched in March 2014 which brands can use to commission bespoke quality content for their needs.
NewsCred CEO and co-founder Shafqat Islam said: “A marketer’s purpose hasn’t changed since day one: to tell their brand’s story. But the current marketing playbook – of traditional media buys and banner ads – is outdated and underperforming. It’s focused on bombarding people with messages they don’t want. Moreover, the landscape has become increasingly complex.
“Marketers are tasked with scaling content across global teams, geographies and more than 40 marketing channels – websites, email, social, TV and more. Brands need a single platform to easily orchestrate all their marketing efforts,” he added.
NewsCred now employs nearly 200 people across seven global offices.
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