Dynatrace and Keynote merger creates world’s largest digital performance company

Dynatrace and Keynote merger creates world’s largest digital performance company
Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to MarketingTech but also covers a number of other industries in her freelance capacity. Contact her via LinkedIn or at liz@techforge.pub.

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Digital performance software specialist Dynatrace is merging with Keynote to become what it claims will be the world’s most advanced user experience and behaviour monitoring business.

The deal will mean that Keynote customers will gain immediate access to Dynatrace cloud innovations such as Real User Experience Management as-a-Service, advanced third party analytics and PurePath technology, whilst Dynatrace customers will gain immediate access to Keynote’s exclusive Insights consulting service.

The new business unit will be run by Keynote’s former chief commercial office and executive vice president Howard Wilson who will take the role of general manager and will be responsible for growing both technologies. “By joining forces, we are the right partner to help businesses of all sizes grow and thrive in the digital economy,” said Wilson. “Together, we support thousands of customers worldwide, from ‘digital natives’ to ‘digital migrants.’ The knowledge we’ve gained from working with these global customers, coupled with each company’s technology innovation leadership, enables us to provide meaningful and actionable customer and user insights to all stakeholders — digital business owners, IT operations and developers,” he said.

Dynatrace CEO John Van Siclen said the deal would be hugely beneficial to customers. “We’re very excited to bring our customers together under one umbrella and accelerate the value we can provide to all of them,” he said.

The company claims the deal offers a number of world leading benefits – including the world’s largest synthetic testing network, the world’s most advanced “visit based” real-user experience monitoring and analysis service and the world’s only third-party web service monitoring system.

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