Neiman Marcus gets Pinteresting with US introduction of Buyable Pins

Neiman Marcus gets Pinteresting with US introduction of Buyable Pins
Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to MarketingTech but also covers a number of other industries in her freelance capacity. Contact her via LinkedIn or at liz@techforge.pub.

Picture credit: Flickr

Luxury fashion retailer Neiman Marcus has announced that it is to embrace the commerce opportunities offered by Pinterest since it will introduce Buyable Pins later this month.

Initially a US only service available on iOS devices, it will allow customers to purchase their favourite items on Buyable Pins across Pinterest – including on Neiman Marcus’ own Pinterest page.

The company’s chief marketing officer Wanda Giehart said that the new functionality embraced the habits of the Neiman Marcus consumer. “We know that Pinterest is one of our customers’ favorite ways to engage with our brand. Giving her the ability to purchase a product, as she discovers and is inspired by it, only enhances her shopping experience,” said Giehart.

This new initiative is one in a number of tech innovations for the retailer which including the announcement last month of the addition of LIKEtoKNOW.it to the company’s Instagram account which allows commerce through social media as well as the Snap Find Shop feature – a visual search feature on Nieman Marcus’ shopping app which suggests similar items based off of 2D and 3D image searches.

The moves are indicative of the shift towards social commerce – a trend that is likely to continue to grow in importance as retail and social collide. 

 

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