Google Play apps win for volume but iOS continues to win for revenue share

Google Play apps win for volume but iOS continues to win for revenue share
Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to MarketingTech but also covers a number of other industries in her freelance capacity. Contact her via LinkedIn or at liz@techforge.pub.

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Google Play app downloads have surged ahead of iOS for the second quarter of this year but revenue continues to be dominated by the iOS platform, according to the latest figures from App Annie’s Index Market Q2, 2015.

The report, released this week, shows that Google Play downloads were 85% ahead of iOS for the second quarter of 2015 thanks to the increase in ownership of smartphones in emerging markets such as Brazil, India and Southeast Asian countries including Vietnam and the Philippines. Even further growth is likely thanks to a smartphone penetration rate of less than 30% in many such markets. The 85% figure is up from the 70% gap reported by App Annie for the first quarter of this year.

However although downloads from Google Play may be racing ahead of iOS when it comes to revenue it is iOS that wins the numbers game. The report shows that iOS App Store’s worldwide revenue in the second quarter of this year was 70% higher than Google Play and reflecting a similar pattern in the first quarter.

The figure is likely to be largely the result of an explosive download performance for China, reported in the first quarter, which App Annie said at the time was likely to lead through to future revenue growth for the market. The country also saw the biggest quarterly sequential gain in revenue share in the second quarter.

Video streaming apps proved particularly strong in the quarter, with strong revenue growth and thanks again to explosive growth in China. In the US social networking dominated the time spent by each user on iOS devices. 

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