This Israeli startup is offering e- and m-commerce for Instagram

James is editor in chief of TechForge Media, with a passion for how technologies influence business and several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former Mafia boss Michael Franzese, to Steve Wozniak, and Jean Michel Jarre. James can be found tweeting at @James_T_Bourne.

Meet Inst-ore. The Israel-based startup is offering a service whereby Instagram users can hit a brand’s in-store landing page (hence the name) just by liking a photo on the social network.

There’s no app or login process involved, and the whole thing is relatively simple. User likes a photo, it’s stored on the Instagram API, they go to the bio tab of the brand, and then gets the link to go to the commerce page.

Currently Inst-ore only has two brands signed up – New York fashion brand Mem Dalet and shoe store Abramey – with a third on the way in due course, yet the startup is noting some initial early success, with 25% growth on average like per picture.

“People like to try the new like,” said co-founder Nadav Raviv in an email to MarketingTech.

Theoretically, this method of comparing likes versus hits versus sells would be an interesting comparison of the success of both Inst-ore’s bet and Instagram itself as a selling tool.

The launch of Inst-ore comes at an interesting time, especially given Facebook is trialling out a ‘buy’ button which offers pretty much the same functionality, allowing users to purchase a product from a sponsored brand without ever leaving Facebook.

Future plans for the company include developing a mobile app and “Inst-ory” – a click to content tool for publishers to share socially off Instagram using the same tactics; liking a photo offers a link to the story.

Find out more here.

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