Social media is one of the most crucial elements for successful overall Internet marketing. It is undeniable that a good number of people are using at least one social networking site. As a matter of fact, it is safe to conclude that there are about 1 billion people who are now using social media to stay connected with their social life. Among the most popular social websites are Facebook, Twitter, and Google+. These three websites are also the biggest name in the World Wide Web.
With this being said, it is only logical to use social media to promote your brand. Through social media, you can exponentially increase your brand awareness, visibility, and even create a positive brand image. But the question still remains, how are you going to successfully run social media marketing campaign? Read the following tips to make sure that you are on the right track.
1. Plan ahead
It is said, “If you failed to plan, then you planned to fail”. In every undertaking, you should have a plan.
In planning phase, you need to identify your short-term and long-term goals, the means to achieve those goals, and how to measure your performance. You need to identify what social media you are going to reach. You should start with the most popular social networking sites today, then slowly but surely spread your reach.
2. Learn a platform’s terms and conditions
Each platform has its own unique terms and conditions. You need to be familiar with the limitation and delimitation of each platform. For example, Facebook has a special program when it comes to promoting products and services. You need to work with them under their conditions. Failure to do so will ultimately lead to account deactivation.
3. Integrate social media with your website content
When you publish content in your website, make sure that you include social networking buttons so that your readers can easily share your content via Facebook, Twitter, Google+, and other sites. This will encourage people to talk about your site with their friends and acquaintances.
4. Create a fan page, community, and forum
Again, each networking sites have its own way of promoting your website. For instance, Facebook will allow you to set-up a fan page without paying a single dime. This fan page can be your Facebook “headquarter” where you can post content, update status, and disseminate information. With additional advertising service from Facebook, you can increase the popularity of your fan page.
5. Holding contests
Contests can easily spread the word about your website. Since people are motivated through the reward you are about to give, they will most likely endorse your page. As they talk about your page, more and more people will get familiar with your website and therefore, helps you get more online exposure.
These are some of the best tips on how to run a successful social media campaign. It is true that this strategy is truly complicated and a lot of work is involved. Thus, you must be ready to invest adequate time, energy, and money to truly be successful.