10 ways to utilise Vine for B2B

James is editor in chief of TechForge Media, with a passion for how technologies influence business and several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former Mafia boss Michael Franzese, to Steve Wozniak, and Jean Michel Jarre. James can be found tweeting at @James_T_Bourne.

We’ve heard all the buzz about Twitter purchasing Vine, the six second video social networking platform, which is fast becoming Twitter’s rising star.

So, you’re probably thinking what all the fuss about Vine is. Well, that’s exactly what people thought back in 2006 when Twitter emerged on the social landscape.

Infact in this ever fast changing world content has to be delivered quickly and succinctly, and this is where the Vine App, a six second social video sharing app plays to this need perfectly.

Here are few ideas on how you can utilise Vine:

  • Develop a short brand video, showcasing your brand values and strap line.
  • Create a brief customer reference video including a selection of your customers’ logos.
  • Photo animation of customers with your products.
  • Create a recruitment video with employees saying your strap line, then closing with a careers URL.
  • Film a short six second infomercial on your organisation’s statistics.
  • Whilst attending conferences, exhibitions and trade shows create a feel for the events with a short video.
  • Shoot brief testimonials from your customers, partners and resellers.
  • Short product demos can be shot plus use the #demo hashtag when uploading.
  • Short how to guides plus use the #howto hashtag when uploading.
  • Product launches can be unveiled in a six second video.

There are so many other opportunities for creating short videos. Post your suggestions in the comments box below. Inspired by these ideas here’s how you can get started with Vine…

Vine App Explained and Tips

In this ever fast changing world content has to be delivered quickly and succinctly, the Vine App, a six second social video sharing app plays to this need perfectly. You don’t need to be the next Spielberg or Tarantino to create your short video clip on a continuous loop. All you need to do is point, shoot and upload, it couldn’t be easier.

To help you get started the following explains how to use the Vine App, plus I have included a few tips:

  1. Home” shows; your timeline of videos you have created Editor’s Picks, videos you have like and videos from people you are following.
  2. Make sure you use the appropriate #hashtag. You can find the most popular #hashtags by going to “Explore”. You can also search for people too.
  3. The “Activity” section details your videos, people who have started following you and who has liked your recent Vine posts.
  4. Make sure your Twitter profile is completed, as this data will be pulled across to your Vine “Profile”. If you don’t have a Twitter profile, then register for an account today.

Vine App Tips

  1. Keep your videos fun and simple. Don’t over complicate your shoot; remember you only have six seconds to get your message across.
  2. Check for lighting and hold your device steady; this will help make the video look more professional unless you are looking to create a six second “Blair Witch Project” masterpiece.
  3. Press the screen for six seconds to create a continuous video. To create a stop motion video tap the screen every time you want to move your static item until you have completed the motion. Once you are happy with your results press “next”.
  4. Add a caption for your video, be descriptive and add appropriate #hashtags.
  5. Add a location for your video, note this is powered by Foursquare.
  6. Upload your video and share on the Vine App, Twitter and Facebook to maximise exposure.
  7. Finally, promote your Vine video multiple times on your social profiles to increase views and likes.

Vine is simple, so what’s stopping you from getting started? You are only limited by your own imagination, so what are you waiting for? Please share your ideas in the comments box; I’d love to see these.

You can find my Vine videos by searching for me “Zoe Sands” or via my Twitter account @Zoe9.

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