Martech and the marketer/developer relationship: Why collaboration can be possible
Lennon and McCartney, Gates and Allen, Watson and Crick. History is replete with fantastic partnerships. Unfortunately, if you were to believe some of the discourse around the marketing industry, this list will never include the dynamic duo of ‘marketing and developers’. Apparently, the two professions are just too different in outlook, culture and objectives to work well together.
I recently read how headless CMS adoption has apparently been inhibited due to a ‘battle for...