Justin Barrett, Brightcove: COVID, digital transformation and the experience of video

Justin Barrett, senior VP EMAE, Brightcove.

What have been the latest developments at Brightcove?

Brightcove invests a lot into research and development to make sure we can keep our customers ahead of the curve. For example, we recently launched a service that optimises video delivery into China to allow organisations to distribute their video content in a key market.

We’re also seeing renewed interest in our core services like Brightcove Video Cloud, as more organisations put an emphasis on video content and...

26 July 2021 | Video & Audio Marketing

Effective discount pricing strategies for e-commerce stores

Discount pricing is a strategy for e-commerce businesses to generate more leads with a meaningful mindset. When applied correctly, e-commerce discount pricing strategies can help businesses gain and retain loyal customers. 

Pricing has the utmost importance for customers. Therefore, using the right pricing strategy for e-commerce is crucial to 

Scale your business, Increase sales, and Grow your profits. 

Do you want to keep your prices high and risk...

26 July 2021 | Commerce

HubSpot: Chatbot usage more than doubled during the pandemic

Hello Sign

Chatbot usage in the UK has more than doubled since 2020, with a third of all marketers now using them to engage with customers.

The findings come from marketing software provider HubSpot’s 2021 Not Another State of Marketing Report, which surveyed 1,500 marketers globally, and found that marketing and social media priorities are shifting to match developing technologies.

Part of a wider trend in the use of automation, the report reveals the acceleratory effect of the...

23 July 2021 | Advertising Technology

Verticurl and Startup-O partner in martech and investment fusion

UK marketing agency Verticurl has partnered with Singapore-based venture capital company Startup-O to bring its marketing tech services to the South East Asian investor platform.

With B2B technology start-ups proliferating, early stage founders face a constant challenge to stand out from the crowd, grow their revenues and achieve the goals of their venture capital investors.

In most cases, progress against these goals is self-driven or with the support of personal...

22 July 2021 | Social Media Marketing

Vimeo becomes first video software company to partner with TikTok

TikTok Logo

Video SaaS company Vimeo has joined TikTok Marketing Partners, a group of specialist companies that create, implement and measure ad campaigns on TikTok’s video-based social media app.

The partnership gives small and medium businesses (SMBs) access to Vimeo’s suite of video creation tools whilst simultaneously enabling them to take advantage of TikTok’s broad userbase.

Pre-release tests of both company’s capabilities saw participants able to double the number of...

20 July 2021 | Advertising

Rewarded ads embedded in gameplay generate 2.5x more revenue for developers than static menus

A man using a smartphone.

Mobile performance advertising platform, Vungle, has released its 2021 In-App Ad Placement Revenue Report - a first-of-its-kind study that lets mobile publishers forecast the revenue impact that different types of ad placements can have on their games and apps. 

The report identifies key differences in earning potential between rewarded ads placed at different points throughout the user experience, as well as differences in revenue produced by display ad formats like banners...

16 July 2021 | Advertising

Omnichannel ad platform Mediaocean takes over Flashtalking

People shaking hands.

Omnichannel advertising specialist Mediaocean has confirmed it has acquired ad management platform Flashtalking.

The combined entity will infuse Flashtalking’s best-in-class solutions for primary ad serving, creative personalisation, identity management, and verification with Mediaocean’s modern system of record used by the world’s leading brands and agencies.

The announcement comes at a critical inflection point for the advertising industry as marketers seek...

15 July 2021 | Advertising

Lack of training and relevant content holding back sales and marketing

An aple and books on a desk

The biggest challenge for sales and marketing in the UK is inadequate training to succeed when working remotely (46%), followed by an inability to access relevant content (27%).

This is according to a study by revenue enablement tech firm, Showpad, which also found that the percentage of service subscribers who discontinue subscriptions within a given period of time has also become an increasing problem. 59% of UK survey respondents now cite it as the main obstacle to overcome,...

13 July 2021 | Content Marketing

Half of marketers feel their companies fall short on customers’ expectations

A customer being served.

Almost half (48%) of CMOs believe the customer experience their organisations deliver falls below or significantly below their customers’ expectations. 

That’s despite more than three quarters (79%) recognising that delivering a premium customer experience is a powerful competitive advantage.

This is according to new MarTech Alliance and Treasure Data release new research, in which 200 markets in the UK, France and Germany were surveyed.

Stifling...

8 July 2021 | CMO

Doritos launches augmented reality summer campaign

Bag of doritos

Doritos has launched its ‘Make Your Play’ platform, a campaign aimed at encouraging music fans to return to events this summer as social distancing restrictions continue to ease.

The campaign will utilise augmented reality (AR) technology developed by Poplar Studio and 8th Wall on interactive posters throughout the UK.

Those who spot the posters can scan a QR code and access the AR experience, where a play button stylised in the form of the iconic Dorito chip will be...

7 July 2021 | Advertising