4 advantages of an email marketing platform

An email app logo on a phone.

Email marketing has been around for a quarter of a century – and it shows no signs of slowing down.

Not only does it provide a powerful way for marketers to tell recipients about promotions, brand messages and news. Email marketing is a versatile, low-cost, and efficient tool helping to deliver hyper-personalised comms that are measurable and create positive ROI. This can certainly be the case if a marketer chooses to use an integrated email marketing platform that supports them...

More than half of social media influencers participate in the metaverse

A man wearing a virtual reality headset.

As many as 56% of social media influencers are working in the metaverse with 60% of influencers viewing themselves as creators in virtual worlds.

This is according to a study by IZEA Worldwide, a provider of influencer marketing technology, data, and services for brands. The study, which polled 1,034 US internet users ages 18 to 60-plus examined how social media influencers are leading the way into virtual worlds.

The report is the first in a series of research studies...

Verve and Alida aim to transform customer experiences together

A man and woman high fiving each other.

Alida, a specialist in Total Experience Management (TXM), has partnered with Verve, a company that works in community panels and smart digital research.

As part of the Alida Partner Network, Verve delivers elevated customer experience (CX) and insights to organisations across the globe. Alida’s premium partnership tier is for partners who have a high level of expertise with Alida solutions and have achieved a strong standing with new business. 

Ross Wainwright,...

Three quarters of marketers find B2B engagement harder than ever

A bee on a flower.

As many as 73% of marketers say that capturing the attention of B2B audiences is harder than it was a year ago, indicating a heightened problem in the B2B landscape.  

This is according to research from independent design consultancy The Frameworks, which surveyed 150 B2B marketers at organisations of more than 500 people, and explored the value of great design in the B2B sector and the barriers that prevent B2B marketers from making bolder creative...

Moving audience research in-house: how brands are driving marketing forward in 2022

A lit up house in the evening.

Things might be looking more normal (sort of), but the effects of the last year are still being felt across the world – not to mention in the world of business.

For marketing, it’s a familiar story; slashing budgets and mounting pressure to undergo serious transformation for 2022, because “the old way” doesn’t fit the bill anymore.

A 2021 Gartner report revealed marketing budgets were reduced to record lows of just 6.4% of company revenue – almost half what...

How The Langham Hotels boosted discoverability and gained 3m+ clicks

The Langham Hotel bar.

Synonymous with luxury, The Langham Hotels and Resorts operate globally, delivering a five-star experience since the opening of its London location in 1865. The Langham Hospitality Group now has an extensive hotel portfolio with more than 4,721 rooms in properties in countries including the UK, Australia, China and the USA.

The problem:

The Langham needed a sophisticated platform that would allow them to seamlessly update business information and monitor and respond to...

Kevin the Carrot ranked most Googled Christmas advert character

Kevin the Carrot.

Aldi’s Kevin the Carrot is the most Googled Christmas advert character, according to data from Google trends.

The friendly little vegetable has been crowned the best Christmas advert character, after data comparing Google searches over the last five years revealed that Kevin the Carrot is the most Googled Christmas advert character.

The data as compiled based on the top six UK retailers, who release hotly anticipated Christmas adverts every year, including John Lewis,...

Marketers’ digital skills have declined during the pandemic

A woman using a laptop computer.

Digital marketing skills have stagnated or declined during the pandemic, research from training body Target Internet, in association with the Chartered Institute of Marketing (CIM), has revealed.

Their report has found that unlike many other sectors - which saw digital skills accelerated by the pandemic - the majority of digital marketing skills stagnated or declined between 2020 and 2021. This decline has occurred across almost all sectors, and at all job levels, with skills in...

Majority of marketers more likely to use influencers in campaigns since pandemic

An influencer's photos on Instagram app.

Since the outbreak of COVID-19, seven out of 10 marketers (70%) are now more likely to use creators in brand campaigns, while a similar figure (69%) agree that influencer marketing budgets represent a larger proportion of their overall marketing budget.

This is according to research from global influencer marketing agency, TAKUMI. The firm recently published its annual industry trends analysis, ‘Influencer marketing in the pandemic era’, comparing the viewpoints of more than...

Quartile creates ‘largest cross-channel e-commerce advertising platform’ with Sidecar takeover

Quartile, an ad optimisation platform for top e-commerce marketplace sellers, has acquired Sidecar, a performance marketing technology provider for e-commerce retailers and brands.

The two companies will combine under the Quartile name, growing the brand into the world’s largest cross-channel e-commerce advertising platform. Both platforms apply machine-learning and natural-language processing to provide data-driven strategies and best practices to brand marketers while also...