How to tackle the five trickiest elements of a website overhaul

Depending on what your company does, its website falls somewhere between extremely important and everything to your business. For a global brand, maintaining a website that feels modern and that appropriately reflects the company’s purpose and voice is an ongoing task. And sometimes, it requires a major rethink. Is that a disaster waiting to happen? Only if you don’t plan for it properly.

A great website relaunch requires you to be equal parts creative and project manager....

How to create a private mobile media gathering ecosystem

Sponsored Many brands and media teams have a growing need to collect, distribute and store digital content received from community members, internal personnel, content freelancers, brand ambassadors or influencers.

The digitally innovative brands, such as Red Bull, that have established their own private mobile media gathering ecosystems, are able to request, categorise and preview digital media, collaborate and operate more efficiently.

As an organisation, it makes...

Content creators: Here’s how to monetise digital content effectively

Sponsored If you’re a digitally transformed organisation in the brand, publishing or broadcasting space, or any digital content creator for that matter, chances are you’ve discovered that while having a digital content strategy and a platform to share it is one thing, monetising all that great content is another matter.

For digital content creators, monetising digital content is the last great hurdle on the journey to sustainability, with traditional revenue-generating...

Three key ways the Covid-19 pandemic has changed digital advertising strategies

Covid-19 has changed a lot of things about the world in a very short amount of time. It has completely transformed the way that we interact with others, work, travel, and do just about every daily activity. It should come as no surprise that it has impacted marketing as well – and yet many companies have done little to nothing to adjust their digital marketing strategies as a response to the pandemic.

According to a report from Advertiser Perceptions, one-third of advertisers...

MarketingTech partners with Publisher’s Toolbox to accelerate digital growth

With tough economic conditions prevailing even before the devastating impact of Covid-19, independent publishers everywhere are looking at ways to reduce expenditure while continuing to offer high-quality content to their communities.

With one eye on future scalability and growth, MarketingTech have partnered with Publisher’s Toolbox , digital platform specialists with a commitment to supporting independent publishers through their digital platform...

Are AI systems queuing up to replace the copy desk? Don’t be so sure

Watching Nicole He’s robot interview Billie Eilish might convince you that artificial intelligence could never replace human journalists. Yet the robot’s nonsensical questions (such as “Have you ever seen the ending?”) evoked thoughtful and amusing responses from Eilish — a feat that journalists often struggle to accomplish.

After the interview, Eilish described the monotony of questions she’s usually asked. It seems that human qualities like logic and reason may act...

As Covid-19 threatens digital media, the industry must move towards semantic targeting

Despite consumers reading more online news than ever – driven by a desire for trustworthy content in these times of uncertainty – Covid-19 is posing an unparalleled threat to digital media. Advertisers utilising strict keyword blocking and adding broad coronavirus terms to their blacklists are missing out on the current traffic spike, as well as cutting off vital revenue for publishers.

Concerns about the long-term effects are rising. Following projections of £50 million in...

Why ad agencies need to foster ‘why’ rather than ‘what’ cultures

The concept of a company culture has been around since at least the 1950s, when the psychoanalyst Dr. Elliott Jaques described the behaviour of manufacturing workers in The Changing Culture of a Factory. But it’s only in the last 10 years that the world of business truly started to think of culture as a key factor in the success or failure of a company. Now, some organisations even have chief culture officers—a gesture of how important culture has become.

There’s...

What you really ought to know about ad-blocking users – and why they’re swerving your ads

The importance of ads for the sustainability of a free internet ecosystem cannot be stressed enough and will only grow as internet penetration increases globally. According to research global internet ad spending will increase 11.1% in 2020 to $326 billion, capturing 52% of ad spending.


The arrival of ad-blockers became a game-changer for the relationship between publishers and the online user, ultimately giving online users greater control over their online...

Kroger launches offering focusing on more precise attribution for brands and suppliers

Retail giant Kroger has announced the launch of a new product which aims to provide brands and suppliers with more transparent sales attribution.

The new feature, from Kroger Precision Marketing (KPM), the company’s media advertising business, will mean brands can view in-store and online sales results attributed to campaigns across Kroger properties, with Kroger applying only 100% verified transactions from in-store and online customers.

For marketers hoping to...