The ‘cyber five’: Prepping search strategies for peak retail

Black Friday and Cyber Monday, previously competitor sale days, now look set to emerge as one event - a giant ecommerce extravaganza - thanks to increased ecommerce uptake among consumers. The five days from the American Thanksgiving holiday on Thursday 26th November through to the following Cyber Monday are now dubbed the ‘Cyber Five’. This year, it will bring a host of new elements for search marketers to consider. 

Gleaning as much insight as possible into your...

Personalisation strategies analysed: Potent brand messages found – if not 100% hit rate

To personalise, or not to personalise? Even though it's phrased as a question, personalisation may seem more of a proclamation today - and while only half of consumers are actively signing up for a personalised experience right now, the numbers are only going to go up.

The latest study from Periscope By McKinsey, which polled more than 2000 consumers spread across France, Germany, the UK and the US, found brands who were already trusted by users were more likely to be given...

Google slapped with €1.49bn EU fine for antitrust in advertising

Google has been fined €1.49 billion (£1.28bn) by the European Commission for breaching antitrust rules for its online advertising services.

The Commission concluded that the search giant had abused its market dominance – exceeding 85% for most of the analysed time period – for favouring its own price comparison results for searches through its AdSense for Search platform.

“Market dominance is not illegal under EU antitrust rules. However,...

SEO ranking: The factors you need to focus on in 2018

Search engine optimisation (SEO) is not what it used to be. No surprise there, just think of an industry that hasn’t changed over the years. The reason SEO isn’t the same, however, is because the rules and ethics keep changing and are pretty much rewritten every year. It’s not easy to keep up with this and Google like it that way. So, looking at your own website and the results you want to achieve, what gave you a positive return last year may not work at all in...

‘Project Dragonfly’: Google’s rumoured censor-friendly launch in China

It’s common knowledge that Google, as present as it is in our daily lives, does not enjoy the same ubiquity in China, and hasn’t done for eight years.

Leaked meeting minutes from the corporation, however, suggest that could be about to change.

Codenamed ‘Project Dragonfly’, the search giant is allegedly in the midst of a bid to launch in China in an iteration that would play ball with Beijing’s hardline censorship policies.

According to a...

Two-thirds of people don’t know difference between Google paid and organic search results

Nearly two-thirds (60%) of consumers don’t know the difference between paid and organic search results on Google, according to a new study by Varn.

The UK marketing agency approached over 1,000 internet users with the simple question; “Do you know which links on the Google search results page are paid adverts?”

A whole 59.7% of people surveyed claimed to be unaware of the differences between the two types of Google listings, implying that the...

Less than half of businesses in the US claim to use SEO

Search engine optimisation (SEO) is falling out of favour with marketers, a new study by Clutch suggests, with less than half of businesses claiming to invest in the channel.  

A US-based survey of more than 500 digital marketers found that just 44% claim to invest in any kind of SEO strategy, despite 83% of respondents claiming to be satisfied that their digital marketing efforts were paying off in achieving their goals.

Comparatively, the three most popular channels were...

The new search trends eCommerce marketers should embrace

From search engine algorithm updates, to new technology permanently altering user behaviours, the search marketing landscape is constantly evolving.

These evolutions keep us on our toes and, for savvy marketers, present an opportunity to ensure their clients always have the edge over their competitors. Recently, the biggest disruptor to the industry has almost certainly been the advent of voice and visual search – changing SEO forever.

These new search technologies are...

Google has been hit with a record €4.34bn fine for Android antitrust violations

Google has been hit with a record fine of €4.34bn (£3.9bn) by the European Commission, accusing the company of using the Android operating system to illegally “cement its dominant position”.

According to the Commission, the ad tech giant has imposed illegal restrictions on Android device manufacturers and mobile network operators since 2011 in efforts to secure a monopoly on general internet search.

The firm’s parent Alphabet must now bring the...

The core pillars of technical international SEO

Thinking of marketing to customers in another country, or who speak another language? Even if you’re familiar with SEO (search engine optimisation) in your domestic market, international SEO opens up some new issues you may not have considered.

This article offers an overview of the technical aspects of SEO you’ll need to handle for effective international online marketing. There’s a lot to think about and research when establishing an international web...