Intuit to acquire email marketing platform Mailchimp for $12 billion

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Intuit, the financial software company behind TurboTax, QuickBooks, Mint and Credit Karma, has agreed to buy Mailchimp for $12 billion (£8.8bn).

Mailchimp is a marketing automation platform and email marketing service, used by businesses to manage their mailing lists and create email marketing campaigns and automations to send to customers.

Geared specifically towards growing small to mid-market businesses, Mailchimp’s acquisition by Intuit fits with its long-term...

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Despite massive advances in the way that marketers work, at the core of many strategies lies some pretty reliable tech, which shows no sign of being dropped from the marketing mix. 

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Old tech,...

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A for hire sign.

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This is according to a study by online jobs marketplace PeoplePerHour, which analysed data from 15,000 freelancers in the timeframe. Results showed that the most in demand freelancing jobs are in technology, digital marketing, and design with an increase in projects for freelancers with strong marketing, technical skills or programming...

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Yet, despite...

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Which is not to say change isn’t happening, but that it comes gradually, in fits and starts as industry innovators latch onto a...

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It is a trend that’s perfectly in step with the times. Account-based marketing (ABM) is becoming one of the dominant forms of marketing today, and with good reason; in an age where marketing is ever-present, mass marketing efforts are a lot less effective than individual marketing targeted at specific potential customers. From individually tailored marketing efforts, messages can be more targeted and avoid some of the stigma from marketing saturation today.

While ABM is a trend...

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Despite economic and environmental challenges in 2020, the reality is many businesses are still succeeding due to innovative shifts in marketing strategies. Businesses who have otherwise taken a conservative approach to spending marketing dollars online, have now been thrust into the same advertising marketplace as eCommerce and tech giants. While this is uncertain and at times scary territory for many businesses the opportunity for success is huge.

Marketing teams have had to...

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All content creators understand the value that music adds by providing a layer that sets emotion, fun and enhances the experience for the viewer. But the practical application isn’t as straightforward as adding your favourite track to your...

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While established media brands and streaming websites saw significant increases in traffic, many other URLs took hits as people’s...