How Sophola is looking to raise Japan’s digital marketing expertise to the world level

The digital marketing landscape in Asia right now is a fascinating one. While there may still be a degree of nascency compared to Western markets, trends and strategies are developing quickly. According to a study from eConsultancy in April – ‘The Omnichannel Imperative’ – enterprises in Southeast Asia saw real-time marketing as their highest priority, alongside omnichannel delivery and engagement.

For certain Asian countries, such as India and China, the...

Kroger launches offering focusing on more precise attribution for brands and suppliers

Retail giant Kroger has announced the launch of a new product which aims to provide brands and suppliers with more transparent sales attribution.

The new feature, from Kroger Precision Marketing (KPM), the company’s media advertising business, will mean brands can view in-store and online sales results attributed to campaigns across Kroger properties, with Kroger applying only 100% verified transactions from in-store and online customers.

For marketers hoping to...

How web accessibility will improve your eCommerce website’s performance

The primary goal of any eCommerce website is to attract as many visitors as possible, and keep them coming for more. As a result, most online stores tend to include various functionalities and features.

What the majority of eCommerce stores forget, however, is that their potential customers also include a large number of people with disabilities.

Web accessibility often takes a backseat, or in most cases, is totally forgotten while optimising a digital store. However, in an...

Key areas of focus for retail advertisers in 2020: Cross-channel strategies and delivery models

Now that we are into 2020, there will no doubt be many metaphor-infused mentions of vision, sight, and awareness. In the world of advertising, foresight is just as important as hindsight. Being able to predict future innovations and consumer behaviours means keeping on top of not only late-breaking industry news and cutting-edge innovations, but also knowing what lies further ahead in the digital advertising space.

We’ve taken the pulse of the industry and identified five...

Staying competitive in tomorrow’s retail space: Seven technologies for 2020 and beyond

2020 will see the rise of experience as a differentiator. Gartner predicts 81% of all purchases in 2020 will be based on customer experience and this is largely due to the boom of eCommerce. Today, logistical issues of shopping such as lengthy queues, limited opening hours and heavy bags have seemingly vanished.

Shoppers are armed with extensive product and pricing knowledge – available through effortless online research – to identify the most desirable products and...

Why the greatest gift retailers can give consumers this shopping season is time

The busiest shopping season is well and truly upon us; Black Friday followed by Cyber Monday and the inevitable slip into the Christmas and New Year sales. Renowned as the most critical period for retailers and brands - make or break in some instances, the period will bring the usual bombardment of advertising, pop ups, offers and emails across every channel and medium. Consumers are not immune from the stresses and pressures that such a period of concentrated shopping...

A veritable feast: How advertisers need to make the most of extra Black Friday opportunities

Black Friday is right around the corner, with adverts everywhere reminding shoppers to grab a great deal on everything from gym wear to vacuum cleaners. As one of retail’s biggest spending milestones, it provides a significant opportunity for advertisers to engage with shoppers when they’re in the mood to splash some cash.

So, what can advertisers do to make the most of the “retail festival” that Black Friday has become?

Understand the move beyond tech...

Look to the cloud as the silver lining for CX and fast fashion’s global growth

With ASOS citing IT as a key factor in its profit slump in recent days, should fast growth retail companies be looking to the cloud?

According to ASOS’ CEO, Nick Beighton, the last financial year was a “pivotal period” for the former fashion sector darling, which saw profits fall 68%. The company blamed issues with their new distribution centres in the US and Germany, saying that their systems were unable to meet demand from on-trend customers in the 237...

Eight ways to make potential customers feel safer browsing your site

Shoppers going to brick-and-mortar stores have clear signals that the environment they’re in is safe and secure: manicured storefronts, security guards or cameras, helpful employees, well-ordered check out stations and other intuitive cues all create a sense of comfort and safety, helping put shoppers at ease. 

But when shopping online, these physical cues don’t come into play. Without such signs, how can we create a sense of safety for customers, especially when it...

IT versus marketing: Why blame culture is causing retailers’ budgets to go down the drain

To thrive in the fast-paced, cut-throat environment that is eCommerce, retailers must be agile and able to adapt and transform quickly when technological advances or customer trends demand it. The market is filled with stiff competition, and as we continue to shift into an increasingly customer-centric landscape, where personalised experiences have quickly become the bread and butter of today’s eCommerce sites, retailers are investing in projects that help them to meet customer...