The key elements to thrive in the new digital era: What is ahead of us?

It’s been exactly one year since the Covid-19 pandemic became global. Looking back, as the generations who are inexperienced with the pandemic, we have certainly underestimated the impact. Things have changed dramatically in the past 12 months. We are in the midst of the worst humanitarian challenges in a century, which will cause an imminent restructuring of society and global economic order. We face an unexpected event or sequence of enormous scale events at an overwhelming speed,...

Is offline media becoming the biggest driver of online engagement?

Sponsored Ad-tech company Moving Walls’ founder and CEO Srikanth Ramachandran, recently spoke at DMWF Asia on the topic “Is Offline Media The Biggest Driver Of Online Engagement?” presenting how Moving Walls' vision was inspired by the big screen. Sci-fi hits like Blade Runner and Minority Report predicted a future where AI-powered and highly personalised screens would interact with audiences.

With digital screens surrounding just about every type of venue, the arrival of...

Why social media is the fuel to boost your eCommerce business

Sponsored Social media has proven itself to be a great way of generating brand awareness, customer loyalty and satisfaction, and increasing website traffic as means of reaching new customers. With an increasing number of users making their purchases online, social media has also become an important channel for eCommerce. According to Statista, 30% of users report having purchased something through social media. 

And that’s not all. 70% of consumers read reviews of...

Gareth Dunsmore, Nissan: On building physical and digital bridges and creating an ideal customer experience

Building the right customer experience has always been vital, but the continuing uncertainty of the Covid-19 pandemic has shone a light on organisations' robustness.

The reason: to take into account changing consumer sentiment and habits. According to recent McKinsey research, the vast majority of countries have seen an overwhelming number of citizens try new shopping behaviours since the pandemic began. Emerging economies such as Brazil (84%) and India (96%) saw the highest...

As eCommerce becomes more vital, the right content strategy is required – whatever your industry

The Covid-19 pandemic has forced marketers' hands in a variety of areas. One of the most evident is around the near-exclusivity of eCommerce - or, anything which isn't bricks and mortar.

Writing for this publication in July, Joel Davis, co-founder and CEO of Mighty Social, noted the need for change in messaging. "Take into account that during the crisis many consumers closely re-evaluated their consumption habits, what they define as essential products, as well as how to live...

Q&A: Jake Athey, Widen: On common mistakes marketers make with DAM – and realigning content post-Covid

For marketing professionals today, a lot of the job depends on their ability to not let things get on top of them. Data and data sources are increasing, as are the number of tools at hand to deal with them. What companies need, therefore, is something to centralise processes and smooth out the rough edges.

Ahead of his session at DMWF Europe Virtual on 24-25 November, Jake Athey, VP marketing and customer experience at digital asset management (DAM) software provider Widen, spoke...

Getting marketing automation right: Conversion and segmentation – and the workflows required

Session The case for marketing automation continues to prosper. Capturing leads and organising prospects in the back end, not to mention enhancing the front-facing customer journey, is important: according to Invesp, automation can drive up to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overheads.

Marketing automation workflows can work in three primary ways; to build relationships, improve engagement, and increase revenue. An automated workflow will...

Top social media trends to drive your 2021 marketing strategy

How can marketers prepare to take on 2021? This year has been a rocky one for many businesses globally, and some of the business trends we see today are likely to continue in the coming year. While a complete recovery might take some time, it is still important for brands to equip themselves with a robust marketing strategy for 2021, based on data-driven insights and consumer trends. In this article, we look at three social media trends that are expected to drive the most impact in 2021,...

MarketingTech partners with Publisher’s Toolbox to accelerate digital growth

With tough economic conditions prevailing even before the devastating impact of Covid-19, independent publishers everywhere are looking at ways to reduce expenditure while continuing to offer high-quality content to their communities.

With one eye on future scalability and growth, MarketingTech have partnered with Publisher’s Toolbox , digital platform specialists with a commitment to supporting independent publishers through their digital platform...

DOMO: On cloud-enabled customer journeys and ensuring marketers aren’t chasing their tails

It is always interesting to note the propositions of companies who specialise in software for marketers. For many of the executives leading from the front, it creates a strong narrative. Having been marketing leaders at their previous employer, they understand the problems their compatriots are going through - and, more importantly, how they can be solved.

Mark Green, EMEA marketing director at cloud-based business intelligence firm DOMO, is a case in point. Having spent half a...