The risks of staying on Magento 1 for eCommerce as it moves to end of life

For many brands operating in the eCommerce industry, it’s well-known that popular platform Magento 1 is coming to the end of its supported life. And, after June 30, there will be no more updates or security patches released. But what does that mean for the 6,000 UK website owners still running Magento 1?

Businesses still have time

The first thing to point out here is that there’s the opportunity to re-platform – whether that’s moving to Magento 2, or a completely new...

How to combine your people, your brand and your technology for game-changing disruption

What makes a truly transformational and disruptive idea? The answer is two-fold. Firstly, these ideas understand and respond to new behaviours while leveraging new or underutilised technology. And secondly, they often come from ambitious organisations who understand how to integrate the right people and skills to stretch a vision and deliver on a single, motivating purpose or mission.

In short, game-changing ideas create real-world impact for people and businesses. And this...

AI retail software market set to touch $10bn by 2025, says Omdia

Analyst firm Omdia has predicted that the expenditure on AI software for retail uses across the world will grow to $9.8 billion (£7.96bn) in 2025, compared to $1.3bn in 2019.

The report, titled Artificial Intelligence for Retail Applications, also says that retailers will have invested $37.3bn on AI-driven solutions from 2019 through 2025 globally.

Plenty of use cases are driving the artificial intelligence market within retail, such as reducing cost and improving the...

How Sophola is looking to raise Japan’s digital marketing expertise to the world level

The digital marketing landscape in Asia right now is a fascinating one. While there may still be a degree of nascency compared to Western markets, trends and strategies are developing quickly. According to a study from eConsultancy in April – ‘The Omnichannel Imperative’ – enterprises in Southeast Asia saw real-time marketing as their highest priority, alongside omnichannel delivery and engagement.

For certain Asian countries, such as India and China, the...

Kroger launches offering focusing on more precise attribution for brands and suppliers

Retail giant Kroger has announced the launch of a new product which aims to provide brands and suppliers with more transparent sales attribution.

The new feature, from Kroger Precision Marketing (KPM), the company’s media advertising business, will mean brands can view in-store and online sales results attributed to campaigns across Kroger properties, with Kroger applying only 100% verified transactions from in-store and online customers.

For marketers hoping to...

The CMO’s blurred lines: Power without influence means innovation is needed to secure value

The CMO’s role continues to adapt and evolve. While crafting a compelling story out of a brand’s narrative remains the goal, the method has changed, from creative to numbers-focused. This changing focus has long been the fulcrum on which the value the CMO brings to the leadership team, as well as the wider value of marketing to the business as a whole.

A new report from The CMO Club, alongside Deloitte, has explored this ever-brittle balance to assess the future of the...

How web accessibility will improve your eCommerce website’s performance

The primary goal of any eCommerce website is to attract as many visitors as possible, and keep them coming for more. As a result, most online stores tend to include various functionalities and features.

What the majority of eCommerce stores forget, however, is that their potential customers also include a large number of people with disabilities.

Web accessibility often takes a backseat, or in most cases, is totally forgotten while optimising a digital store. However, in an...

Key areas of focus for retail advertisers in 2020: Cross-channel strategies and delivery models

Now that we are into 2020, there will no doubt be many metaphor-infused mentions of vision, sight, and awareness. In the world of advertising, foresight is just as important as hindsight. Being able to predict future innovations and consumer behaviours means keeping on top of not only late-breaking industry news and cutting-edge innovations, but also knowing what lies further ahead in the digital advertising space.

We’ve taken the pulse of the industry and identified five...

Staying competitive in tomorrow’s retail space: Seven technologies for 2020 and beyond

2020 will see the rise of experience as a differentiator. Gartner predicts 81% of all purchases in 2020 will be based on customer experience and this is largely due to the boom of eCommerce. Today, logistical issues of shopping such as lengthy queues, limited opening hours and heavy bags have seemingly vanished.

Shoppers are armed with extensive product and pricing knowledge – available through effortless online research – to identify the most desirable products and...

Why the greatest gift retailers can give consumers this shopping season is time

The busiest shopping season is well and truly upon us; Black Friday followed by Cyber Monday and the inevitable slip into the Christmas and New Year sales. Renowned as the most critical period for retailers and brands - make or break in some instances, the period will bring the usual bombardment of advertising, pop ups, offers and emails across every channel and medium. Consumers are not immune from the stresses and pressures that such a period of concentrated shopping...