What if your virtual agent could read? The benefits of integrating conversational AI for the enterprise

Automation is changing the way the enterprise operates and how people work across a broad range of business processes. So much so that organisations who still lack an ambitious and rigorous automation agenda risk being left behind. The benefits of automating many business processes are clear, with time-savings and efficiencies leading the list of benefits for many businesses. External and customer-facing businesses are automating much of their customer service operations, with some...

Salesforce State of Marketing report promotes empathy, AI, and more focused KPIs

Salesforce has published its latest global State of Marketing Report, which has explored the rate of transformation within marketing and the data and organisational goals needed to achieve it.

The report, which collected data from almost 7,000 marketing leaders globally, had three overarching findings:

Marketing transformation is taking on new urgencyMore empathetic marketing is being achieved due to greater data and personalisationMarketers are doubling down turning...

Q&A: Ashling Kearns, VP EMEA marketing, Salesforce: Why AI can help marketers now

Artificial intelligence, as well as more general automation technologies, is impacting marketing in a significant way. The promise of getting more analysis done on marketing data - as well as gleaning greater insights from it - is an irresistible one.

Yet it is not merely a case of flicking a switch and letting the good times roll. Writing for this publication in January, Arun Mani, president of Freshworks Europe, warned of a 'significant disconnect' between what customers expect...

AI retail software market set to touch $10bn by 2025, says Omdia

Analyst firm Omdia has predicted that the expenditure on AI software for retail uses across the world will grow to $9.8 billion (£7.96bn) in 2025, compared to $1.3bn in 2019.

The report, titled Artificial Intelligence for Retail Applications, also says that retailers will have invested $37.3bn on AI-driven solutions from 2019 through 2025 globally.

Plenty of use cases are driving the artificial intelligence market within retail, such as reducing cost and improving the...

Not in a silent way: How Jazzed launch represents alternative to ‘all-you-can-eat’ streaming culture

Have you ever been in a position where you’re on the well-known video streaming platform of choice and find yourself utterly unable to decide what to watch next? The algorithm and lazy load web design is happily combining to give you suggestion after suggestion, but nothing seems to fit.

If so, you’re not the only one to have the same feelings. For those saturated by the era of all-you-can-eat for £9.99 in the music industry, there are increasingly new...

The Language Effect book extract: Why tech gets a bad rap – and exploring the future of copywriting

In this exclusive extract from The Language Effect: Why AI-Powered Copywriting Is A Marketer’s (New) Best Friend, Parry Malm, CEO of marketing automation startup Phrasee, assesses why copywriting has been the last old-school marketing tactic to be touched by technology – and what can be done about it.

Why tech got a bad rap

The quest to connect with consumers has taken brands down some pretty dark paths of late.

Big Tech’s relaxed attitude toward user...

How Slack can streamline your marketing channels – rather than being just another headache

Marketing has changed forever. Your customers now own your brand experience, not your marketing department. And, with a multitude of touchpoints at play, gone are the days when marketing and sales could map out a clear path to reach customers. Instead, ever-changing technology trends are opening up new possibilities, enabling customers to engage with brands in ways that would have been unimaginable, even a decade ago. Today, instant customer interaction is the new gold for marketers....

How advanced data analytics will continue to streamline digital marketing strategy in 2020

It’s not controversial to suggest that talk of data analytics, over the last two decades, has far exceeded the examples of its successful implementation. We aren’t talking here about basic Google Analytics, but of programmes of activity and technology that really delves deep into improving insights and targeting, and dramatically impacts commercial decision making.

Perhaps the best example is the billions of pounds historically flushed down the toilet by big businesses...

Why despite the hype AI could be failing your customer experience strategy

Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering.

In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances...

Making your marketing more sophisticated: Engage customers and save time with intelligent output

Many marketing departments will say there are not enough hours in the day to get everything done, however, the problem is that quite often they’re focusing on the wrong things.

For example, most marketers report that building an email takes between 30-50 minutes and landing pages up to two hours. Others simply don’t have the time to complete such tasks. Why is this still the case?

Throughout 2020, savvy professionals must be prepared to readdress the balance so...