Facebook: Zuckerberg says ad boycott will end ‘soon enough’ as Oxford study explores impact

As the number of companies boycotting Facebook continues to grow, a study from the University of Oxford argues an 'immediate' negative impact could result, particularly in the retail sector.

Various major brands, including Adidas, Coca-Cola and Starbucks - with PlayStation the latest big name to join - are withdrawing advertising to pressure the social network into taking a stronger stand against hate speech.

According to the Information - with the story's veracity later...

The last (third party) cookie: How to prepare for a new era of digital advertising

In a 1984 episode of Sesame Street, Prairie Dawn, the most-level headed Muppet, is faced with a difficult challenge: she must explain the concept of ‘the last cookie’ to the Cookie Monster. The presentation begins well. Prairie asks the Cookie Monster to eat three of the four cookies on the table, and he does so with typical enthusiasm. But the mood changes when Cookie Monster is faced with the last cookie.

“But Prairie! Prairie! That’s the last cookie! After we eat that...

Analysis: The four key methods for marketing measurement to maximise impact

When looking at organisations today, market research and marketing analytics now absorb around 13-16% of marketing operations budgets. However, evidence from Gartner’s Marketing Data and Analytics Survey (client access required) indicates that these investments are mismatched with their output and this presents a significant risk to the ongoing investment.

So, what does one do to find what works and what does not – which marketing activities should be doubled down on and which...

From development to deployment: Why the future of media and entertainment lies in the cloud

In the last few years, entertainment giants such as Apple and Disney have woken up to the revenue potential of the streaming service market that Netflix has long dominated. They’ve directed huge volumes of capital in their quest to seize market share, with Disney’s streaming business alone now worth a staggering $100 billion. 

It’s an exciting time for the sector no doubt. But in the age of the streaming wars, production teams have their work cut out. Content...

The key digital marketing pitfalls tech startups need to avoid: A guide

There are few things more difficult than starting your own business. Studies show that as many as 60% of firms close their doors within three years.

For those of us in the startup world, the same question often arises: what causes the downfall of so many promising businesses? Well, the relative strength of the core proposition is undoubtedly the most important determinant of success, with research showing as many as 42% of companies fail because their central product idea is weak....

Adobe: Brands who focus directly on CX see higher business growth

It may not be the most surprising of findings, but it's worth seeing it from a big player: Adobe’s 2020 Digital Trends report has found that brands focusing on customer experience (CX) directly leads to higher business growth. 

As per the report, UK brands leading in customer experience were three times more likely to exceed their 2019 business goals. Those leading in CX all shared a common approach of investing more in people, technology and structures. The researchers...

Facebook explores issues of online content regulation in new whitepaper

Facebook has published a whitepaper which explores the potential need and pitfalls of online content regulation – at the same time CEO Mark Zuckerberg admits his company, and big tech firms in general, need greater scrutiny.

In a paper written by VP content policy Monika Bickert, Facebook notes four primary challenges in regulating internet-based communications: the variance in legal environments and speech norms; the ever-changing development of technology and speech;...

Kroger launches offering focusing on more precise attribution for brands and suppliers

Retail giant Kroger has announced the launch of a new product which aims to provide brands and suppliers with more transparent sales attribution.

The new feature, from Kroger Precision Marketing (KPM), the company’s media advertising business, will mean brands can view in-store and online sales results attributed to campaigns across Kroger properties, with Kroger applying only 100% verified transactions from in-store and online customers.

For marketers hoping to...

Do we need to kiss goodbye to social media likes? Exploring visibility and health

Facebook and Instagram users in the UK can expect to see major changes following the latest controversial change from everyone’s favourite social media platforms.

Instagram was bought by Facebook back in 2012 for $1 billion and since then, both platforms have begun testing out hiding likes. The trial started by hiding likes from selected users in Canada in 2019 and was then expanded to more countries, including Ireland, Australia and New Zealand. So it was only inevitable...

How advanced data analytics will continue to streamline digital marketing strategy in 2020

It’s not controversial to suggest that talk of data analytics, over the last two decades, has far exceeded the examples of its successful implementation. We aren’t talking here about basic Google Analytics, but of programmes of activity and technology that really delves deep into improving insights and targeting, and dramatically impacts commercial decision making.

Perhaps the best example is the billions of pounds historically flushed down the toilet by big businesses...