BT launches digital advertising platform to help businesses grow online

The BT logo on a smartphone.

BT has launched a digital advertising platform to make it easier for businesses to run their own digital marketing campaigns, helping them to better promote their goods and services online.

BT’s Digital Marketing Hub gives businesses the tools and support to create, publish and track their digital advertising across Google, Facebook, and Instagram – all from a single platform.

With the majority of businesses moving online during the pandemic, a recent survey by Small...

Advertiser spend on TV and social media is twice as high as daily consumption

A couple holding hands while watching TV.

Advertiser spend on TV and social media is highly inflated in relation to daily consumption. 

This is according to analysis of advertising spend forecasts of 100 worldwide markets by marketing intelligence service WARC, and the results of a survey by GWI of more than 715,000 consumers.

The analysis found that, as of the first quarter of 2021, social media now attracts more investment from advertisers than linear TV for the first time. However, both media draw far...

ICO reports 60% increase in nuisance contact

Someone on a call with a smartphone.

The Information Commissioner’s Office (ICO), the UK’s data watchdog, received a 60% rise in reports of nuisance calls, texts and emails in the first six months of 2021 compared to 2020.

This is according to official figures analysed by legal firm Griffin Law. In the first half of 2021, the ICO recorded an average of 13,925 reports of nuisance calls, texts and emails each month.

This is compared to 8,680 per month throughout the whole of 2020. The disparity was even...

US digital ad spending to pass $200bn mark by 2022

The Statue of Liberty.

Ad spending in the US digital advertising industry will cross the $200 billion mark in 2022 after reaching $190.43 billion in 2021.

This is a 14.8% growth from the year prior when Digital Advertising ad spending in the US only reached $165.81m. According to data presented by Wette.de, in 2022, the industry is set to surpass $200bn for the first time after a projected growth of an additional 10.7%.

When broken down into four main segments, Search Advertising is projected...

Majority of consumers feel positively about personalised advertising

Adverts and bright signs in Times Square, New York.

58% consumers in the UK and US feel positively about receiving a hyper-personalised online ad.

This is according to research from Iterable, a cross-channel marketing platform, which surveyed 1,500 consumers.

The survey crossed two regions with very different data regulations. The UK, and Europe more broadly, has been proactive on data privacy. The Data Protection Act 2018 brought in the European Union General Data Protection Regulation (otherwise known as GDPR), imposing...

‘Huge opportunity’ for marketers to engage with students through DOOH advertising

University students at their graduation ceremony.

There is a substantial opportunity to reach and market to students as they head to university this September, according to research conducted by Redbus Media, a digital out-of-home (DOOH) media owner.

After a year of turbulence, the study reveals an overwhelming desire to return to normal as 80% of Students’ Unions plan to host a bigger or pre-COVID sized Freshers’ for incoming students and more than half look to host additional events for those who missed...

A quarter of Brits start Christmas shopping in August

A dog wearing a reindeer antlers headband.

A quarter (25%) of Brits that celebrate Christmas say they will have started thinking about Christmas shopping before the end of August.

This is according to a report from eBay Ads UK which suggests that greater consumer confidence in the return of the traditional Christmas could prompt people to start shopping sooner and spend more this festive season – and brands will need to act early to make the most of the opportunity.

More exciting

The research, which...

Home Office spent £23,000 on social media ads to stop Channel crossings

Cliffs of Dover

The UK’s Home Office has spent more than £23,000 on social media advertisements targeting potential migrants in France, a freedom of information request has revealed.

The adverts, which told people not to cross the Channel, ran on Facebook and Instagram between December 2020 and April 2021.

However, since the five-month campaign ended, more than 7,000 people have gone on to cross to the UK in small boats, according to data compiled by the Press...

Vimeo becomes first video software company to partner with TikTok

TikTok Logo

Video SaaS company Vimeo has joined TikTok Marketing Partners, a group of specialist companies that create, implement and measure ad campaigns on TikTok’s video-based social media app.

The partnership gives small and medium businesses (SMBs) access to Vimeo’s suite of video creation tools whilst simultaneously enabling them to take advantage of TikTok’s broad userbase.

Pre-release tests of both company’s capabilities saw participants able to double the number of...

Rewarded ads embedded in gameplay generate 2.5x more revenue for developers than static menus

A man using a smartphone.

Mobile performance advertising platform, Vungle, has released its 2021 In-App Ad Placement Revenue Report - a first-of-its-kind study that lets mobile publishers forecast the revenue impact that different types of ad placements can have on their games and apps. 

The report identifies key differences in earning potential between rewarded ads placed at different points throughout the user experience, as well as differences in revenue produced by display ad formats like banners...