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Fintech marketers invested £2.13 billion in user acquisition in 2020

A collection of Sterling notes.

Despite a challenging 2020 for the financial sector, remarketing efforts soared threefold and non-organic installs increased by 70% globally.

This was just one of the key findings from the 2021 edition of The State of Finance App Marketing report by  marketing measurement firm...

65% of UK CEOs think marketers focus on analytics too much

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CEOs are beginning to question the analytics used by marketers to target campaigns, and instead want what they feel is a clearer link to business goals.

Research from behavioral targeting platform Bango, in which more than 200 CEOs were quizzed, found that 55% consider digital...

Virtual events set to grow in popularity post-pandemic

A virtual conference.

Virtual events provided a lifeline for many businesses and individuals in 2020 as the COVID-19 pandemic led to the shut down of physical events around the world. 

But it’s not just a flash in the pan. Virtual events were already growing in popularity pre-pandemic, with the...

Digital marketers among most in demand freelancers

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Technology, digital marketing and design workers have been the freelancers most in demand in the past 12 months.

This is according to a study by online jobs marketplace PeoplePerHour, which analysed data from 15,000 freelancers in the timeframe. Results showed that the most in...

The antidote for an acute case of martech bloat

Marketing budgets are bouncing back to pre-Covid levels after what has been a tough year. But how marketers decide to invest that money has changed, with more resources being redirected to digital-first strategies. For example, the retailer Next recently announced it will now prioritise online...

Brightcove helps take Melbourne Symphony Orchestra to a global audience

Melbourne Symphony Orchestra

The Melbourne Symphony Orchestra (MSO) has chosen Brightcove to help power its new digital platform, MSO.LIVE. and cast its 2021 season in Australia and around the world.

MSO.LIVE offers 24-hour entertainment on-demand, live and pre-recorded, delivering accessible and premium content...