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Three major mistakes marketers can make with cloud-based systems

An increasing number of companies have taken their operations remote in recent times. In fact, remote work is now being considered a prominent part of the new normal. Businesses are considering keeping employees remote indefinitely, resulting in the increasing popularity of cloud-based...

Five account-based marketing trends to follow in 2021

It is a trend that’s perfectly in step with the times. Account-based marketing (ABM) is becoming one of the dominant forms of marketing today, and with good reason; in an age where marketing is ever-present, mass marketing efforts are a lot less effective than individual marketing targeted at...

How TikTok can recover from its shadowbanning problems

TikTok has increasingly become a major part of brands’ marketing strategies. The platform offers incredible potential to reach target audiences in authentic, creative ways. But as more brands start to work with TikTok creators, they have to understand a key issue those creators are worried...